SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both digital marketing strategies used to increase a website’s visibility on search engines, but they have different approaches and goals.
SEO focuses on optimizing a website’s ranking and visibility on search engine results pages (SERPs) through keyword research, content creation, and link building, intending to drive more organic, or “unpaid”, traffic to the site.
On the other hand, SEM encompasses not only SEO but paid advertising efforts such as pay-per-click (PPC) advertising, where you pay to have your website displayed in prominent positions on search engine results pages. SEM aims to increase visibility and website traffic through both paid and organic means.
In short, SEO is a subset of SEM and focuses on organic traffic, while SEM includes both organic and paid methods to drive traffic to a website.
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